Print Article
BookMark Article
10 newest articles RSS
Ethical Link Building Features Original And Helpful Information
Author : Suzy Smith
Submitted : 2011-11-15 Word Count : 870 Popularity: Not Rated
Tags: link, seo, business
Five years ago if a company was interested in hiring an SEO agency the first question the principals involved would have asked is whether or not the search engine optimisation expert had access to high powered text links. Indeed these were the staple of the SEO industry, as buyers and sellers of links converged on web forums to trade back and forth. A quick purchase of a 6 month term site-wide text link on a high powered website could propel a website from basic Google non-existence to page one of search engine results literally overnight. Links of this kind were highly sought after and could cost as much as 500 gbp.
Google, in an effort to curtail manipulation of its results by those with the largest pocketbook, attempted to crack down on this type of link buying. Initial efforts centred on penalising website owners who sold or bought such links. When those efforts failed, Google rearranged the way they gave credence and trust to sites using identical anchor text on numerous web pages (sitewide links). This did not deter grey hat optimisers from simply posting thousands of differently phrased comments on open and powerful sites. Spammy sites continue to clog up the first page of Google results.
Finally Google hit upon a way to adjust their algorithm that was both fair and effective. Through several editions of their formula, titled as "Caffeine" and "Panda," Google began to tremendously increase value placed on original content. For offshore link sellers specialising in posting tens of thousands of mindless comments this was a problem. For legitimate web marketing firms in the United States and the United Kingdom, these changes represented a unique opportunity.
Honest and ethical SEO companies were able to develop high quality inbound links for their clients simply by creating intelligent original and relevant content. This content was posted through the internet on equally relevant to the topic websites. For example, if a company sold MP4 players they might create an article about downloading music videos successfully. This same article could tastefully include a hyperlink to the originating website where more complete information was available, as well as sales information for products. Such "how to" information is always needed and searched for on the Internet.
Ethical link building takes this process several steps further. Not only is relevant valuable content created and shared, it is also blended with newsworthy comparison so as to present this information in a manner that is easily understood and shared throughout the web. This results in increased website traffic along with the creation of an inbound link. The whole process has evolved along with the way that people use the internet and how the major search engines assess and evaluate content and websites.
Author's Resource Box
This article discussing SEO agency changes is furnished at no cost by Kingpin-SEO as part of their series of web marketing educational tools. Kingpin-SEO link building services always follow the highest ethical standards of the web marketing industry.